Survey Report Excerpts from The Pew Research Center for the People & the Press
A sizable minority of Americans find themselves at the intersection of these two long-standing trends in news consumption. Integrators, who get the news from both traditional sources and the internet, are a more engaged, sophisticated and demographically sought-after audience segment than those who mostly rely on traditional news sources. Integrators share some characteristics with a smaller, younger, more internet savvy audience segment - Net-Newsers - who principally turn to the web for news, and largely eschew traditional sources.
Like web-oriented news consumers, Integrators are affluent and highly educated. However, they are older, on averagIntegrators also are heavier consumers of national news - especially news about politics and Washington - and are avid sports news consumers. Television is their main news source, but more than a third cite the internet as their primary source of news during the day. This reflects the fact that a relatively large proportion of Integrators log on to the internet from work (45%).e, than those who Net-Newsers are the youngest of the news user segments (median age: 35). They are affluent and even better educated than the News Integrators: More than eight-in-ten have at least attended college. Net-Newsers not only rely primarily on the internet for news, they are leading the way in using new web features and other technologies. Nearly twice as many regularly watch news clips on the internet as regularly watch nightly network news broadcasts (30% vs. 18%).
This web-oriented news segment, perhaps more than the others, underscores the challenges facing traditional news outlets. Fewer than half (47%) watch television news on a typical day. Twice as many read an online newspaper than a printed newspaper on a typical day (17% vs. 8%), while 10% read both.
Television dominates as the favored news source among Traditionalists. And at each time of the day - whether morning, daytime, dinner hour, or late at night - overwhelming majorities who get news at these times cite television as their main source. Unlike the news Integrators, or those who mostly get news from the web, most Traditionalists say that seeing pictures and video, rather than reading or hearing the facts, gives them the best understanding of events.
Most Americans fall into the three core news audiences - Integrators, Traditionalists, or Net-Newsers. The fourth group - the Disengaged - are very much bystanders when it comes to news consumption. They are less educated on average than even the Traditionalists and exhibit extremely low interest in - and knowledge of - current events. Just 55% of the Disengaged get any news on a typical day, and just 20% know that the Democrats have a majority in the House of Representatives.consider the internet their main source of news. Overall, Integrators spend more time with the news on a typical day than do those who rely more on either traditional or internet sources; far more enjoy keeping up with the news a lot than in any other news segment.